
With a history stretching back over 65 years the Jeep brand and its 4x4 vehicles has iconic status. But driven by rising fuel prices, the need for lower CO2 emissions and a slowdown in most of the US and European economies manufacturers, including Jeep, are having to change their ways to survive by introducing cheaper, lightweight, fuel efficient and smaller models. New engine power technologies whether it be hybrids of fuel-cell are all on the agenda.
All this takes time but times are currently tough in the automotive trade so in the words of a fairly old song, ‘when the going gets tough – the tough get going’. Very apt for the Jeep brand, always a producer of tough, purposeful boldly styled vehicles.
True 4x4 vehicles are seemingly not flavour of the year, but real sales figures, not pundits’ speculation, prove demand is still high. Financially well off people who want a large and powerful 4x4 can still afford to buy and run one and the mid-sized SUV 4x4 market is still alive and well as more models are introduced in response to customer demands.
So drive forward the new Jeep Cherokee, a mid-sized 4x4 with loads of high specification at a reasonable price and true to its roots still styled in the boxy, upright stance iconic Jeep fashion.
With the exception of the rounded and more aerodynamically-designed Grand Cherokee, all Jeep models are all-American, brash, in-your face, tough looking 4x4s. There is no compromise to demands for soft off-roaders from Jeep – they are what they are and for many enthusiasts, people who need a rugged 4x4 for work or play, the Jeep brand fits the bill.
The 2008 Jeep Cherokee is now only available with a diesel engine, a 2.8-litre unit and a choice of manual and automatic gearbox. It is available in only one equipment level – Limited, and prices are £24,595 for the manual version and £25,595 for the auto. This model is expected to account for around 85 per cent of the 500 sales predicted for the remainder of this year.
On the inside, the Cherokee moves more upmarket with a leather interior, heated front memory seats, climate control, electric windows and cruise control all as standard and the finish and build quality looks to have improved.
“Current Cherokee owners won’t recognise the interior of the new car – cargo and storage space have both increased and seat comfort has significantly improved while the leather treatments to seats, handbrake and gear shifter, grab handles, door panels and centre console create a luxurious and refined feel” say Jeep.
All true and I rather suspect current owners of Grand Cherokees might find down-sizing to the slightly smaller Cherokee worth considering.
For fresh air enthusiasts the new Cherokee has a £950 Sky Slider full-open canvas roof option. Two and a half times the size of a regular sunroof, this powered roof can be operated while driving at speeds up to 85mph and it takes 18 seconds to fully open or close.
The all-new Cherokee has a new suspension and steering system which makes the Cherokee more refined on the road but it still lack the poise, control and finesse of European, Japanese and even Korean 4x4s.
There is no doubting its off-road and 2,800kg towing capabilities but in the handling and ride control departments the steering is too light and vague and the suspension spongy.
Just by using a simple switch any of these settings can be accessed easily - a delight to use. Models with an automatic gearbox also feature the new Hill Descent Control system which offers even more downhill control in low-traction conditions, again easy to use and very safe in use.
Jeep hasn’t forgotten about the Cherokee’s legendary four-wheel drive ability. The new Selec-Trac all-wheel-drive system with 2WD, 4WD Auto and 4WD Low settings is now standard across the range.
Off-road is where the Jeep Cherokee impresses most, it is an extremely capable vehicle as I found this week driving off-road and fording rock strewn rivers in Wales and some media people were seen towing a caravan over a stiff off-road course just to prove the Cherokee’s impressive towing credentials.
The interior has more space and more specification. I just wish the on-road driving performance and handling was up to the higher standards set by its competitors such as the Land Rover Freelander, BMW X3 and Nissan X-Trail plus of course the softer off-roaders such as the Honda CR-V, Mitsubishi Outlander, VW Tiguan and Toyota RAV-4.
Jeep Cherokee 2.8 CRD Limited Auto (main selling model)
Price: £25,595
Engine/transmission: 2.8-litre, four-cylinder, common rail direct injection turbocharged diesel, 174bhp, 410Nm of torque from 2,000rpm, 5-speed automatic, electronic 2WD, 4WD Auto and 4WD Low settings
Performance: 111mph, 0-62mph 10.5 seconds, 31.4mpg (23.3mpg actual, including off-road driving), CO2 242g/km VED Band G £400, (manual version CO2 222g/km VED Band F £210)
Cargo space: 419-1,404 litres
Braked towing capacity: 2,800kg
Insurance group: 13E
For: A proper strong and durable off-roading 4x4, towing capabilities, tough Jeep image will be loved by some, high specification, good value for money
Against: High road tax costs for Auto version, lacks the on-road handling and finesse of many of its rivals, light steering, ‘bling’ elements to the exterior styling, some tacky American interior design elements, no reach adjustable steering column




Mazda has revealed that the iconic MX-5 sportscar has surpassed the 100,000 sales milestone in the UK, 20 years after hitting the shores. | 02/09/2010 14:06:54

Hyundai is set to unveil its next generation B-segment MPV at the Paris Motor Show in the shape of the ix20. | 02/09/2010 12:00:01

Auto Express has launched a campaign to expose the ‘scandal’ of car manufacturers refusing to publically acknowledge unreliable or faulty cars. | 02/09/2010 11:41:19

Mini was the cleanest car manufacturer in the UK over the first half of 2010, according to a new sales-weighted pollution index. | 02/09/2010 11:18:14

An ECU remap to improve BMWs 245 bhp, 3.0 litre diesel engine has been released by car tuners Superchips. | 02/09/2010 10:53:38

Toyota is making a return to the mini MPV segment with the world debut of the Verso-S at the Paris Motor Show.

Ferrari has issued a worldwide voluntary safety recall of all 458 Italia models produced up to the end of July 2010 in response to five ‘thermal incidents’ that have made waves in the media recently.

The first details of the Citroën DS4 have been released ahead of it going on sale in 2011.

Volvo is launching two new high performance four cylinder 1.6 litre petrol engines for its new S60 and V60 cars.

The M6 Toll road has failed to significantly reduce congestion and lost its operators cash, according to a new report.

German sports car manufacturer marches on as it post a monster €5.85bn profit.

New-car and van registrations in August drop 20 per cent over the month, used car values are worst since early-90s recession. The recession hits the UK car market.

Around 400 people a day risk damaging their car by misfuelling, and filling up with gas is a mistake that could cost thousands. So what do you do if you´ve filled up your diesel car with unleaded petrol?

20 of the best 90's TV car adverts showcase an industry wising up to the buying power of women, and putting the battle of the sexes at the forefront of car commercials.

Euro Car Parts has acquired Pinco 1555 Ltd, including all 53 of LSUK's 53 branches, together with subsidiaries M I Diesel Products, Protech Automotive (UK) and Yeovil Rewind.
No readers comments
Be the first to write a comment on this article