Ford Focus is Used Car of the Decade
Ford Focus 1998
Author: MotorTorque Team
Published: 18 December 2009
The first-generation Ford Focus has been voted Used Car of the Decade by independent used car pricing experts CAP.
The award recognises a vehicle's contribution to personal transport in Britain and was open to any used car range available between 2000 and 2009.
A panel of judges praised the Focus as a vehicle that set new standards of quality in the volume car market during the decade and brought easily affordable excellence within reach of everyday used car buyers.
CAP’s judging panel looked for cars that excelled in affordability and practicality of ownership; trusted reputation; sustained popularity; and inspired product improvement across the whole industry.
“The Focus shook up a conservative small family car sector in which the only truly desirable car had, for a long time, been the Volkswagen Golf. The introduction of the Focus was also a truly brave move by Ford," said Mark Norman, chairman of the CAP judging panel, in praise of the Focus.
"In reinventing their offering to that core sector Ford chose to drop the ‘Escort’ name, a brand which was woven into the fabric of British motoring.
“Instead of simply re-vamping this trusted name, Ford began with a blank sheet and created a new vehicle completely from scratch. Every aspect of the car was different from its predecessor, from the radical external styling to the new ‘command’ driving position.
“Careful thought went into every element in the new design, covering performance, comfort, safety and even security.
“And the legacy of the Ford Focus has been lasting. It is a vehicle whose design and execution has informed everything that followed. Other manufacturers are still bringing new cars to market today which clearly take cues and inspiration from the Focus even 12 years after its launch.
“As a used car it has satisfied every criteria for the demanding consumer who requires a true 5 seat family car that offers quality, comfort, performance, durability, reliability, safety, economy, practicality and style.
“Another important aspect in the success of the Focus is the simplicity of its model range, ensuring that the consumer can easily understand precisely which derivative is best suited to his or her needs.
“And despite the importance of practicality and economy in the used car market, it remains true that sentiment and subjective perception continues to play a significant role in the choices made by used car buyers.
"Here the Ford Focus continues to score ahead of its rivals as a used car in that despite selling very large volumes it is still perceived as distinctive and desirable.
“All of these factors are equally important to the trade also. In a highly competitive market, used car dealers are heavily reliant on ‘safe bets’ – cars which they can be confident will always be sought by their customers.
"For dealers, the Ford Focus replaced the ‘safe bet’ of the Escort with an equally safe bet, but one which also serves as an object of pride for the ordinary motorist.
"And because the Focus has always been a well engineered and durable product it consistently offers a reliable sales opportunity used car retailers.
“Although the CAP Used Car of the Decade awards focus on 3 year old vehicles, it is a testament to the build quality of the Ford Focus that even well maintained examples from the late 90’s still feel as if they have many years of motoring life left in them.”
There are over 1,300,000 new and used Focus models on Britain's roads today.
See Also:
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