Seat's new risque cinema advert for the Ibiza SC
A still from the cinema ad shows Seat's male drivers striving for the Ibiza SC
Author: Robin Brown
Published: 08 October 2008
Seat's new cinema advertising campaign features a host of SEAT’s top racing drivers from across Europe, including former SEAT Sport UK star Jason Plato, and the new Ibiza SC.
The 'tongue-in-cheek' new 30-second cinema commercial, which is rated ‘15’ or above by the BBFC and features the tagline ‘There can be only one driver’, sees the cream of SEAT’s male motorsport stars sprinting for the keys to the new car.
As they scramble for the driver’s door, they are beaten to it by a glamorous woman who roars away in the car and leaves the race aces face down in the desert dirt.
The victorious driver who flips the bird at the useless men is Leon Supercopa star Christina Surer – a 34-year-old Swiss racer who pilots the 183bhp SEAT Leon in the German touring car series.
SEAT UK National Communications Manager, Rob Taylor, said of the new cinema advert: "We really wanted the Ibiza SC ad to be irreverent – a humorous, fun bit of entertainment.
"It will run alongside films playing to a mature audience and I’m confident the million or so cinema-goers who will potentially see it over the next few weeks will appreciate the humour, as well as the stunning new Ibiza SC."
Arriving in UK showrooms now in three-door supermini segment, the new Ibiza SC is priced £8,595.
• Watch the new Ibiza SC advert and read about the genesis of the stupid male phenomenon in the best 90's car adverts.
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