Superb giant advert heralds Skoda's new saloon
Author: MotorTorque Team
Published: 15 September 2008
On the eve of the UK arrival of the Skoda Superb, the Czechs are celebrating the arrival of the new saloon at its birthplace in Mladá Boleslav with a huge poster showing the Superb.
Several local artists have come together to fashion a huge mural on a tower block overlooking the Škoda museum in Mladá Boleslav. The new Superb is displayed on a mural the height of four double-deckers stacked end-on-end - an are of 455m².
The tower block wall is prepared ahead of the painting process, including filling holes with cement and putty, smoothing out uneven edges and the application of two coats of white paint to help achieve clear and vibrant colours.
Paper sketch squares are next attached to the wall, section by section, and dark powder applied to the punctured areas. The paper is then removed and artists transfer the sketch onto the building wall by connecting the dots created by powder before removing them entirely. Once all contours are transferred onto the wall, the painting process can begin.
Five painters carry out the painting, each one assigned to a different section of the wall. They spend nearly two weeks on the scaffolding getting up and down the 34-metre-high 17-storey façade several times a day in a staggering physical effort to apply 300kg of paint on the wall. This lengthy production process takes nearly four weeks.
The New Superb turns from a saloon to a hatchback thanks to its Twindoor boot system
Priced from £15,490, the New Superb will be on display in UK showrooms from 18 September.
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