New Seat Ibiza Ecomotive helps DVLA road tax campaign
New Seat Ibiza Ecomotive helps DVLA scale dizzying PR heights
Author: Chris Barker
Published: 09 June 2008
The Seat Ibiza Ecomotive and DVLA link up to highlight the supermini's Road Fund Licence-avoiding tactics and – if not a Seat Ibiza Ecomotive owner – how easy it is to complete the road taxation form online. And win an Ibiza Ecomotive whilst you're at it. Sounds good to us.
What better marketing ploy than hiring a touring car legend and a leggy model to extol the benefits of remembering to replace your car tax when it runs out and just how untaxing road taxing can be?
How about adding the mega-economical new Seat Ibiza Ecomotive into the PR mix for illustration purposes only?
Avoiding Road Fund Licence charging completely by emitting less that 100g/km of carbon dioxide, the Seat Ibiza Ecomotive slips into Band A, and is therefore exempt from road tax.
Never slow on the uptake, the DVLA has snapped up the publishing rights to use the all-new Ibiza Ecomotive to remind UK drivers how simple it is to arrange and update their road tax on its website. So much of a doddle, it's all done and dusted in four minutes.
Moreover, Seat is handing the DVLA the keys to nine of its fuel-sipping superminis – the very sort that give driver 74.3 miles to the gallon whilst generating just 99g/km of CO2 sootiness.
Reminders will be sent out to millions of UK motorists, all of whom will be greeted with Seat Ibiza Ecomotive pictorials, pointing the way to the DVLA's unique website.
The low-emissions SEAT Ibiza Ecomotive and Leon Ecomotive will be exempt from the London Congestion Charge when they launch in Spring and Winter 2008 in the UK.
SEAT launches sub-100g/km Ibiza Ecomotive and 99bhp Ibiza Sport warm hatch.
SEAT´s ´green´ Ibiza Ecomotive available to order now from £10,995 with carbon emissions of under 100g/km and combined fuel economy of 74mpg.
SEAT Ibiza Ecomotive boasts emissions under 100g/km and economy of 74mpg.
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