
Toyota Prius proves to be very popular in UK. Too popular almost
Published: 27 May 2008
Riding on the crest of the current Toyota JD Power Survey wave, the Toyota Prius' rising stock has encountered a notable swell of late. So much so that demand has outstripped supply, leading to one UK retailer having to source new supplies. Quicksmart.
Since the industry-standard customer satisfaction survey was made public on May 8, car supermarket Carcraft has seen a shortage of the petrol-electric hybrids.
Paul Oakley, Regional Sales Director, from Carcraft says, “With the current financial situation, buyers are keen for any independent confirmation that their money will be well spent. The JD Power Survey always has an impact on sales of the best scoring model, but this year’s demand was unprecedented.”
He went on to say, “The Prius’ green credentials also help its popularity, especially given the recent changes to car tax rates.”
The JD Power Survey was produced from more than 16,000 responses from owners of cars registered between September 2005 and August 2006, representing 28 brands and 100 individual models. The Prius earned a score of 901 points out of 1,000.

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