New Kia Pro_Cee'd gets Continental feel
New Kia Pro_Cee'ds in the Continental tyre groove
Author: Chris Barker
Published: 27 May 2008
The new Kia Pro_Cee'd has reacquainted its three-door, 2.0-litre diesel self with the straights and apexes of the Nurburgring as part of the famous circuit's 24-hour race.
The Continental Italia tyres team have masterminded the high-revving, production-spec Kia's involvement in this, Europe's most gruelling long-distance jaunt, to emphasise its special brand of rubber's stickiness under all conditions.
Initially swaddling the 138bhp/225 lb-ft of torque Kia Pro-Cee'd's wheels with standard-fit Continental ContiSportContact 3 street-legal tyres from the green light, the car will take the chequered one some 1,900km later with the self-same rubber in tact. In theory. Or at least with the minimal of re-treading en route.
The Continental team are grasping the nettle of belief that its unique tyre will give it the upper hand over the competition who will follow tradition and make regular pit stops to swap treads determined by the weather.
The new Kia Pro_Cee'd showcasing the Continental team's secret weapon, re-visits the Nurburgring scene of its development days, where - along with saunters across France, Spain and Sweden - the car 's all-round independent suspension was also scrutinised and signed off.
The Continental Italia Pro_Cee'd partnership came about after being introduced for the upcoming UEFA Euro 2008 football tournament where both manufacturers are leading sponsors.
Kia will debut the Soul 'urban crossover' at the Paris Motor Show 2 October 2008, prior to its debut in mainland Europe in February 2009 and its UK debut later next year.
New Fiat 500 supermini answers Nokia’s call to help spread its new mobile phone handset and philosophy message to the nation. Securing a new fleet deal opportunity down the line.
New 2009 Kia Sorento to up SUV Crossover bar by going all Volvo XC60, Ford Kuga and Nissan Qashqai, and less orthodox 4X4. Remember though, premium Kia products, equals premium Kia prices.
New Kia Picanto, Rio, Cee’d and Pro_Cee’d models relieve road tax burden on UK car buyers, whilst making petrol station visits more infrequent.
Hyundai-Kia Automotive Group crash into top five of the world’s largest car makers, ahead of Honda, Nissan, Fiat and Chrysler amongst other longer established automotive brands.
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