Skoda Fabia cake advert wins gongs
Skoda's Fabia cake advert scooped four gongs
Author: Robin Brown
Published: 31 March 2008
Skoda has won a Gold Award for its Fabia Cake advert, showing a team of expert bakers fashioning a supermini from a variety of confectionary.
Skoda picked up four gongs for the advert, including: Best 30-60 Second Commercial, the John Webster Award for Best 30 Second Commercial, European Advertising and Cars at the British Television Advertising Awards.
The cake advert features the tagline 'Full of lovely stuff', and has gone around the world via video sites such as Youtube.
Volkswagen's Night Driving advert, which blends Richard Burton's reading of Under Milk Wood with a soundtrack by Cliff Martinez and asks viewers 'When was the last time you just went for a drive?', won Silver awards for Cars and Best 60-90-second TV commercial.
VW's Toy Story won a Silver award for the Cinema category. The Toy Story video is part of Volkswagen's sponsorship of independent cinemas, encouraging people to see films differently.
Mary Newcombe, Head of Marketing for Skoda, said: “The concept for the advert was so different and yet so fitting for the Fabia that it has been a real success. Fallon did a fantastic job by pushing the boundaries of creativity and using a simple idea of baking a cake to get our messages across to the consumer.”
The British Television Advertising Awards began in 1976 to recognise and reward the best television and cinema commercials made by British advertising agencies and production companies.
Sensibly priced and good looking - the new Skoda Fabia hatchback
Car adverts, music videos, the finest film car chases, and some stuff crashing. All here in our videos section.
Ever the staple of the pub chinwag, TV ads are more and more part of our sphere of consciousness – often irritatingly so. Think Honda, Volkswagen and Citroen.
Difficult is worth doing, says Honda. And to prove it a group of sky-divers will jump out of a plane live on Channel 4 television tonight and spell out H-O-N-D-A.
smart fortwo will be the subject of a new television advertising campaign that aims to highlight safety, practicality and economy of the new the smart fortwo city car.
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