Hyundai launches Genesis sport saloon
Author: Robin Brown
Published: 16 January 2008
Hyundai has revealed the all-new Genesis sports saloon as a company flagship that the Korean manufacturer believes can take on the sector´s leading marques.
Set to in the US and Korea this summer, Hyundai has no plans to launch the Genesis in the UK, which may indicate what they think of the Genesis´ chances against the BMW 5-Series, Mercedes E-Class, Audi A6 and new Jaguar XF.
The Genesis is powered by 3.3-litre and 3.8-litre V6 engines and a range-topping 375bhp 4.6-litre Tau V8. A Coupe based on the Genesis will launch later this year.
Hyundai claims the Genesis has more interior volume than a BMW 7-Series, while increased torsional rigidity and more even front-rear balance increases driving dynamics.
The front five-link and independent rear five-link decreases kickback through the steering wheel and improving responsiveness, while smoothing out the ride with the help of Amplitude Selective Dampers.
Other gadgets on the Genesis include a heated and cooled driver’s seat, an automatic windscreen demister with humidity sensor and an ultraviolet reflective leather steering wheel.
An audio system with a 12-channel digital amplifier and 17 speakers produces more than 500 watts of sound in 7.1 surround-sound - with the only similar system on board the Rolls-Royce Phantom, according to Hyundai.
Tony Whitehorn, managing director of Hyundai UK said: “There is no doubt that the Genesis will be as good – or better – than any other luxury saloon in the class. The i30 and Santa Fe have already proved that Hyundai can build world-beaters in the C-segment and 4x4 sector, and now Hyundai is showing it can do the same in the luxury sector.
“The British luxury car buyer has proven resistant to entry by new marques in the past, especially when there is no diesel-engined version available, but we are sure to see technology from the Genesis reaching UK Hyundai models in the future.”
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