Recommendations drive taxi sales up
Author: David Miles
Published: 10 April 2007
Figures published by The Society of Motor Manufacturers and Traders last week show 469 new British-built TX4 taxis were sold during March.
This was the fifth consecutive record month of UK sales since the new Euro IV compliant London style TX4 Hackney Carriage was launched. The sales were 37.5 per cent more than the new registration plate month of March 2006.
Year to date the new Coventry-built taxi has achieved 940 sales, a 44.4 per cent increase over the same period last year.
“To meet this demand we have increased our production rate at our Coventry factory” said Matthew Cheyne, sales and marketing director.
He added, “The growth in sales is being driven by owners recommending the new TX4 to their fellow cabbies as well as positive feedback from passengers to taxi drivers, not just in London but throughout the UK.”
LTI Vehicles is the largest British-owned vehicle manufacturer and their new TX4 purpose-built London-style taxi boasts a raft of new features, including a cleaner, Euro IV-compliant VM Motori engine, anti-lock brakes as standard and improved suspension for a smoother ride.
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