F1 goes ´green´ with Honda´s RA107 car

Honda has eschewed the usual fag and pop adverts to adorn their RA107 F1 car and will instead cover it with a huge image of the earth to raise awareness of environmental issues.

Members of the public will be able to visit myearthdream.com and will be included in a pixel on the car, after pledging to make an environmental difference in their lives and making a donation to charity. Each name will be visible on the site.

“We’re not saying F1 is ‘green’,” says John Kingston, Environment Manager, Honda (UK). “But the fans can really make a difference. If just one per cent of the people who watch Formula 1 were to change one light bulb for an energy saving one, this would save 38,000 tonnes of CO2 – the same amount of carbon emissions produced by the Honda Racing F1 team over three seasons."

“Climate change is probably the single biggest issue facing the global community and F1 is not immune from it,” says Nick Fry, Chief Executive Officer, Honda Racing F1 Team.

“On the contrary, we believe that F1, with its huge global profile and cutting edge technology, can play an important role in not only highlighting the issues, but also playing our part in developing solutions. We hope that in raising awareness we will encourage members of the public to come together and help take on the challenge of climate change."

“Honda has always made great efforts to contribute to the preservation of the environment in its corporate activity. We hope this new initiative for Honda in F1 will help to further stimulate awareness and interest across the world for these important environmental issues," said Yasuhiro Wada, Chairman, Honda Racing F1 Team and General Manager, Honda Motor Company.