Chevrolet appoints Keith Jones National Fleet Sales Manager
Author: Robin Brown
Published: 02 February 2010
Chevrolet has established a new, independent fleet sales operation, with Keith Jones appointed National Fleet Sales Manager for the brand.
Jones will aim to push the Chevrolet brand in the fleet market with the launch of several new models over the coming months, starting with the all-new Spark.
Jones has worked most recently as Saab National Fleet Sales Manager, a position unlikely to be be replaced.
Chevrolet’s fleet offensive kicks off with the launch of the Spark, which replaces the evergreen Matiz and is designed to appeal to low-mileage user chooser, city-based business user or small business.
A diesel automatic version of the Cruze should strengthen the car’s position in this market - described by Chevy as unexpectedly strong - among user choosers who value high specification and low P11D values.
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