Volvo has best manufacturer website
Author: Robin Brown
Published: 20 August 2008
Volvo has the most user-friendly site of all car manufacturers, according to customer experience benchmarking company Global Reviews.
BMW had led the 'Comparing the Car Sites' league table, but recent improvements to Volvo's site have seen the Swedish manufacturer rocket to the top of the charts.
BMW is now joint second with VW ,while Mercedes has moved up from sixth place to join Audi in joint fourth. Honda moved from fifth to seventh after a snazzy redesign made the site harder to navigate.
Nine car websites were assessed by around 1000 readers against more than 500 objective criteria including information, customer support, service offered to vehicle owners, and general site usability.
Other results in the study found that:
• Mercedes and Volkswagen offer the best site navigation with scores of 82%. Honda scored 63%.
• Volkswagen offers the best experience for prospective buyers with a score of 72% for this category. Porsche scored 53%.
• Volvo offers the best customer support online with a score of 70%. Lexus scored 39%.
• Content and tools and the information and support given to vehicle owners are the area where most sites could be improved.
The study also found that users want access to comparison tools to help them find the information they are looking for. Good contact information and clear information on how to purchase were also ranked important.
Global Reviews director, Adam Goodvach said:"The vast majority of consumers depend on websites to research their options when buying a car. Car companies are missing a trick if they do not provide their customers with the best possible online experience."
The home page can be found here.
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