Isuzu moves to increase dealer network
Author: Robin Brown
Published: 03 July 2008
Isuzu UK is embarking on plans to increase its dealer representation in Northern Ireland with the appointment of Downey Cars (N.I.) Limited.
In addition to the eight new appointments so far this year, Isuzu is targeting a further 11 ‘hot prospects’ according to Isuzu UK Brand Manager Kenyon Neads, who has an ultimate Isuzu network goal of 100 dealers.
The new appointment underlines the resurgence of the brand and increased customer demand, says Isuzu, particularly with the new 3.0-litre Denver Max LE with either manual or automatic transmission and a new entry-level 2.5 litre 4x2 Single Cab
Kenyon said “The reason for our success in attracting high quality, skilled and enthusiastic new dealers is simple; the Rodeo range offers dealers tremendous sales potential, with strong technical and managerial support from ourselves.”
He added: “In addition, many see Isuzu as a comfortable ‘bolt-on’ to an existing franchise. Set up costs are sensible with many aftersales and servicing opportunities.”
New Isuzu Rodeo Denver Max does Land´s End to John O´Groats on one tank of diesel.
New tachograph legislation gives new Rodeo edge over rivals, says Isuzu.
Isuzu Rodeo Denver is £13,999 on-the-road, but excluding VAT, apparently.
Isuzu has launched the Denver Max LE, an ultimate-luxury Rodeo double-cab pickup with almost £6,000 worth of accessories for just over £2,000 extra.
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