Ssangyong takes dealer recruitment on the road
Author: Robin Brown
Published: 12 June 2008
SsangYong will have a 'significant presence' at the specialist Brightwells auction at Leominster this month, as the company attempt to step up its dealer recruitment programme.
SsangYong will be on hand with a hospitality unit and a representative range of vehicles with the intention of giving dealers the opportunity of finding out more about the franchise.
David Foster, dealer development manager for distributor Koelliker UK said: “Dealer recruitment is a priority for SsangYong, but we aren’t prepared to wait for dealers to contact us. We know that when dealers can see and experience the cars, they begin to appreciate the brand’s potential in their own areas.
"Quite simply, they realise that they can sell the range to their customers, and that kicks off meaningful talks about how SsangYong can work for them.
“Brightwells is a perfect link for us because of the specialist nature of their auction, with dealers from all over the country having an inherent interest in four-wheel drive vehicles.”
Brightwells Auctioneers hold specialist 4x4 auctions every Tuesday in Leominster, with between 200-250 vehicles to be auctioned including on the 24th, several SsangYongs.
The initiative is an extension of SsangYong’s marketing programme which takes the products to the people rather than expecting potential buyers to walk into showrooms.
Throughout this year, SsangYong will be present at dozens of shows, exhibitions, events and shopping centres in order to increase awareness, gain good quality leads and generate test drives.
The Ssangyong Kyron won't win any awards for its handling or performance, but as a budget workhorse SUV may be worth the risk of uncertain residuals values.
SsangYong finding it difficult time to make headway in UK market in the face of credit crunch and rising fuel costs, as its Kyron and Rexton SUVs and Rodius MPV gear up for another tilt.
New SsangYong Rexton R-Line special edition given glad-eye by Project Kahn in time for British Motor Show debut. For a shade under £30K, it could be the most bling 4X4 by far.
SsangYong has launched two new models in the shape of light commercial vehicles based on its Kyron and Rexton SUVs.
The cost of Ssangyong parts has been slashed by new UK distributor Koelliker UK (KUK) tries to boost Ssangyong's products following years of falling sales.
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