
An unsuspecting frog bites off more than it can chew in VW's Golf ad
Published: 01 April 2008
Convenient props a-plenty, hair-brained stunts, chronic over-acting and a boggo MPV/SUV make for a thoroughly enjoyable car ad, in a sort of Steve Martin-esque jovial way.
The storyboarding depicts frame after frame of elaborate traps triggered by a feisty young couple early one morning as they attempt to derail the others chances of getting behind the wheel of what the viewer believes is their brand new Toyota Rav 4.
A car that arouses such driving excitement that you'd be prepared to electrocute, decapitate, set fire to and generally kill your loved one to death to make it your own.
• Watch the Toyota RAV-4 Sabotage advert
Looking more like a David Blaine showreel for membership of the Magic Circle than a provocative and stylistic ad for a car, here's one someone creative made earlier, featuring Tony Ward.
Let yourself go, throw caution to the wind, walk on the wild side, etc, etc....all phrases that suggest life is one great big adventure waiting to be lived. Imagine the character who'd play out this role and you've a fair idea he'll be advertising a car. And a pretty sexy one at that.
Challenge the unchallengeable, break the hoodoo, confound the critics and turn an institution on its head. And buy a Volvo 850 because it does all that. When its not parked in an Ikea car park waiting to be reunited with a pair of beige corduroy slacks.
• Watch the Volvo 850 T5 advert
From the 'Think Small' Beetle press ads of the 1960's that urged car buyers to buck the new trend that suggested bigger was better, Volkswagen has managed to set the commercial tone for each subsequent generation.
These days we have a comedic reptile involuntarily demonstrating the merits of the new Golf GTI's surprisingly powerful TSI power with a little help from CGI. A frog and a particularly bothersome fly.
Straightforward visual gags are often the best and this is just that - perfectly blending the oh-so-clever-simplicity of its message with slapstick.
• Watch the Volkswagen Golf Frog advert
We like ads that use animals to depict the plus points of a car manufacturers product. Or in this case, a car-related product – grippy tyres.
But what could possibly stand as the finest hour in canine-related-automotive-shenanigans is a 60 second ad that might raise awkward questions without resorting to smirks, nudges and insistence that “No darling, Charlie doesn't engage in that sort of behaviour with Milly at number 7”.
• Watch the Bridgestone Tyres Dog's Life advert
Visually reminiscent of a musically-orientated Chuckle Brothers, two mustachioed Swiss loons called Yello - known separately as Dieter Meier and Boris Blank - with a penchant for men in helmets released a record in 1988 entitled 'The Race'.
A pony-tailed subversive utters the sort of lines that would never have troubled Lennon and McCartney if honesty be the son of a gun. “Room-dah-bee-boom the whippering dong” being a particular low point.
• Watch the Yello - The Race video
OK. One for your Autocar back-catalogue amassing father figure perhaps, but still worthy of a mention all the same.
On the last series of BBC TV's Top Gear, in the aftermath of Richard 'The Hamster' Hammond having nearly found the semblance of composure and steel necessitated to operate a Renault Formula One car, he was the singular audience to an impromptu performance of some orchestrated engine-note fusion emitting from an engineers laptop.
Not the catchiest melody ever witnessed it has to be said, although still outclassing anything released by Kate Nash to date.
• Watch the Renault F1 National Anthem video
Some of the most breathtaking shots of non-voyeuristic car-crashes captured on amateur film. Interpreted through the medium of Lego.
There are many videos of dramatically reconstructed 'collisions' involving Lego and the stagings of rigorous safety testing that would make Euro NCAP cringe.
We're pleased to report that no Lego men were injured in the making of this video.
• Watch the Lego car crashes video

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